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Built for breakthroughs

Join us at Innovate to discover how AWS can help you harness the full potential of generative AI and data.

Explore tracks designed for your business needs

From technical deep dives for builders to strategic sessions for business leaders, this event equips you with the inspiration and skills to navigate the world of generative AI and data on AWS.

The Gen AI Journey for Business Decision Makers

Generative AI opportunities come from all across an organization. Line of business owners and job functions often surface the most salient business needs and use cases that could benefit from generative AI, and often partner with IT to evaluate, select, integrate, and implement new projects. This track will act as a guide for leaders from across organizations through each step of the generative AI journey, from idea inception through to production. The sessions within this track will cover a wide array of topics throughout the process to help break down each step and how they should approach the decisions they will face as leaders.

Building and Scaling with Gen AI for Technical Decision Makers and Developers

This track provides deep technical insights and practical guidance for building production-ready generative AI applications. Through detailed technical sessions, you'll explore advanced topics like multi-agent architectures, automated reasoning for responsible AI, efficient model selection, and scalable retrieval-augmented generation (RAG) implementations. Learn how to leverage Amazon Bedrock's comprehensive suite of tools and features to build secure, cost-effective, and high-performing AI solutions that drive real business value. This track will equip technical teams with the knowledge and best practices needed to successfully architect and deploy enterprise-grade generative AI applications.

Using Gen AI in the Workplace for Business Decision Makers, Technical Decision Makers, and Developers

Discover practical applications of generative AI tools that are transforming everyday workplace operations and productivity. Through comprehensive sessions, learn how Amazon Q's suite of solutions - including Q Business, Q Developer, and Q in QuickSight, can revolutionize enterprise workflows, software development, and business intelligence. This track offers insights into successful deployment strategies and best practices for maximizing the value of generative AI across your organization.

Build and Train Foundation Models and LLMs for Machine Learning Engineers and Data Scientists

Master the tools and techniques for building, training, and deploying large language models and foundation models at scale. Through detailed sessions, learn how Amazon SageMaker's comprehensive landscape enables efficient model development with features like HyperPod and optimized distributed training frameworks. Explore how AWS AI chips (Trainium and Inferentia) can help overcome computational challenges while reducing costs. This track demonstrates practical approaches to accelerate AI development using SageMaker Studio's integrated development environment, from initial experimentation to production deployment.

Building a Data Foundation and Unified Experience for Your Data and AI for Technical Decision Makers

Building a Data Foundation
In this track, you will learn about foundational choices that provide flexibility for employing your data across any workload. You will gain practical skills for customizing and deploying generative AI applications using data from databases, file repositories, and your data lake. You will discover the power of metadata-driven data management with Amazon S3 Metadata and reimagine data streaming with end-to-end managed, and serverless capabilities. Finally, you will learn how Amazon DynamoDB was built to overcome the performance and scale limitations of relational databases, delivering consistent single-digit millisecond performance at any scale.


Unified Experience for Your Data and AI 
In this track, you will learn how to empower your data personas with the next-generation Amazon SageMaker – your center for all data, analytics, and AI workloads. Discover how to break down data silos, optimize storage, and accelerate query performance with a unified experience that brings together AWS analytics and AI services. Master techniques for seamless data integration across sources with end-to-end governance of data and AI models built into the experience. You'll gain practical knowledge to build a future-ready analytics environment that enables faster analytics and AI development, reduces operational complexity, and drives more value from your data assets.

Tailored tracks for your organization

Accelerate your journey: whether you’re building, growing, or transforming

Keynote speaker

Join Rahul Pathak, VP, Data & AI GTM at Amazon Web Services, for an inspiring exploration of AI's transformative potential across industries. This keynote will showcase how organizations are harnessing AI and data to drive innovation and maintain competitive advantage. Through compelling customer success stories and emerging trends, discover how companies are turning groundbreaking ideas into real-world innovations and learn why AI adoption is crucial for future business transformation.

Rahul Pathak headshot
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Choose AWS through Cloud on Demand to unlock your organization's full potential. Scale seamlessly as your operations grow, leverage cutting-edge technology, and ensure top-tier security compliance. Plus, harness AWS’ powerful AI and analytics capabilities to transform both Commercial and Public Sector operations.

Ingram Micro enables businesses to maximize their AWS investment by offering expert cloud services, technical support, and tailored solutions to drive success. Together with AWS, Ingram Micro empowers companies to innovate, scale, and achieve their digital transformation goals efficiently and effectively.

Redington is a $10.8 billion leading technology aggregator and distributor across 38+ markets, ranked 7th globally. With a robust network of 40,000+ channel partners, it ensures seamless distribution of IT, telecom, lifestyle, and solar products. As an AWS consulting distributor, Redington adopts a unified AWS strategy, enabling partners' cloud journeys in the Middle East and Africa, exemplified by three AWS Partner Awards.

TD SYNNEX (NYSE: SNX) is a leading global IT distributor and solutions provider, partnering with 150,000+ customers across 100+ countries. Our 23,000 employees unite offerings from 2,500+ vendors, spanning cloud, cybersecurity, big data/analytics, AI, IoT, mobility, and everything as a service, to maximize technology investments and drive business growth.

Frequently asked questions

AWS Innovate is a free online conference designed to inspire and educate customers on maximizing innovation through AWS' cloud infrastructure. Once you register for the event, you’ll receive an email with detailed instructions on how to access the conference platform.

You will create a username and password to complete your registration and access the event on live day. If you have any questions, contact us at aws-emea-online-events@amazon.com.

After completing the online registration process, you will receive a confirmation email.

If you have questions that have not been answered in the FAQs above, please email us at aws-emea-online-events@amazon.com.

Yes, all sessions will be on demand following the event.